American Airlines: Going for Great 

An airline going through bankruptcy isn't the easiest thing to revive. But as their agency for the past 30+ years, there was no challenge we were willing to back down from. Using a fresh look and some fun language, we gave American Airlines a new theme: Going for Great. We blanketed New York, LA, and Chicago with everything from outdoor boards and buses to geo-targeted online and escalators. The results were astonishing. Check out the work below, and the case study video below that. 

AD Laura Gross/Taylor Torcellini

AD Creative Director: Stephanie Fisher

CW Creative Director: April Steinbach