American Airlines: Going for Great
An airline going through bankruptcy isn't the easiest thing to revive. But as their agency for the past 30+ years, there was no challenge we were willing to back down from. Using a fresh look and some fun language, we gave American Airlines a new theme: Going for Great. We blanketed New York, LA, and Chicago with everything from outdoor boards and buses to geo-targeted online and escalators. The results were astonishing. Check out the work below, and the case study video below that.
![LA,DDD,AmericanAirlines,3,1.15[3].jpg](https://images.squarespace-cdn.com/content/v1/545c24dfe4b0d7f5010b436b/1436991486757-0D8H8DJL2HLV1HTTTSSM/LA%2CDDD%2CAmericanAirlines%2C3%2C1.15%5B3%5D.jpg)
![LA,DDD,AmericanAirlines,1.15[2].jpg](https://images.squarespace-cdn.com/content/v1/545c24dfe4b0d7f5010b436b/1436991486778-7Q3XJ9KMGR0905462UJN/LA%2CDDD%2CAmericanAirlines%2C1.15%5B2%5D.jpg)
![LA,DDD,AmericanAirlines,4,1.15[1].jpg](https://images.squarespace-cdn.com/content/v1/545c24dfe4b0d7f5010b436b/1436991487064-UA5CRE29N5RC761GPCW7/LA%2CDDD%2CAmericanAirlines%2C4%2C1.15%5B1%5D.jpg)
AD Laura Gross/Taylor Torcellini
AD Creative Director: Stephanie Fisher
CW Creative Director: April Steinbach