Goo Gone

With Goo Gone, anyone can unstick anything; that's just what this campaign lets users do. Try your luck by unsticking the ad, then get rewarded with a coupon to actually try the product. This campaign is all about simplicity and curiosity.

Art Direction and Writing by Lauren Bernal

The guerilla ads below are intended to gross people out, but also to intrigue the user. Unstick the gross, sticky, household things, get rewarded.

The outdoor execution is intended to be graffiti on a wall. It gets more interesting as more people begin to peel off the wall. The result is a clean wall and a coupon to try out Goo Gone.