Zendesk Tweets from the CEO
Every quarter, the Zendesk CEO announces our Quarterly Earnings in various mediums. One of those happens to be a tweet. And while he does actually run his own Twitter account, these announcements are special: they require divulging a large amount of information that’s not so exciting—and we also wanted people to actually read them.
I was tasked with concepting new more interesting ways of getting our messages across. Originally, we had always done a .gif format, but there was never any story behind the stats; so I started to make them up.