The Perfect Catch
Captain D's knows people love the seafood that started it all: batter-dipped fish, fried shrimp, and basically anything semi-fattening. So when they decided to launch their new grilled menu, they needed an idea that would encourage people to try something other than their old reliable. Since the launch was right before Valentine's Day, we came up with a fun social quiz that inspired people to find their seafood soulmate on the new grilled menu.
Below are just a few of the questions and profiles you could get. Check out their typical social post in comparison to this campaign; we went from 37 likes and no shares on a post to almost 1,800 likes and 115 shares. I'm not a mathematician, but that's a lot of seafood lovin'.
To take the quiz and find YOUR perfect catch, click here!