In 2019, Zendesk came out with a new slogan: Champions of customer service. It’s important to first understand that this slogan came from an insight: customer service is important, because at the end of the day, we are all customers, and customer service is everywhere.
Our goals for the campaign were simple:
Put it everywhere
Remind people that Zendesk exists to champion better versions of customer interactions — no matter where they occur.
As of July 2021, we had ~500 million total impressions, 360,000 visits to our landing page alone (visit it by clicking here), a 10% site traffic increase, 10-20% favorability lift with media partners, and customers are 20% more likely to open DMs on LinkedIn. Social engagement and follower growth have also proven 💯 : we had 29 million video views, 13 million engagements, and gained about 1,500 followers. While I don’t have updated stats as of 2023, the stats continued to rise. All in all, this was a very successful campaign.