Lauren Bernal
Constant work in progress (both me and this website)
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The Museum of Annoying Experiences

As an aside to Zendesk’s “Champions of customer service” campaign, we got some extra money to pull off a project completely concepted by the brand team. With no distinct tie to sales and no other goal other than brand awareness, we went weird. Like, really weird. After lots of nights waking up to scribble things at 3 AM such as “helping hand. like hamburger helper. we are hamburger helper.” (an actual note from October 2020 in my notes app), we landed on a futuristic internet voyage.

This virtual museum takes you on a journey through bad customer experiences of the past. Together with Phantom, an amazing agency in London, we collaborated to create interactive games with hilariously annoying copy. I highly encourage you to visit the museum and see for yourself just how annoying it really is. Click here. You have been warned.

If you’re just here for the copy, keep scrolling for a look at some favorite pieces.

The shots below are the intro before you enter the museum.

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Here's what it looks like. Your mouse moves you around as you click and drag.

Here's what it looks like. Your mouse moves you around as you click and drag.

The Human Test, below, checks to see if you are a robot or a human—using ye olde CAPTCHA tests, obviously.

The Human Test, below, checks to see if you are a robot or a human—using ye olde CAPTCHA tests, obviously.

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All Mouth, No Pants is an exhibit meant to explain "clothes" on "virtual meetings" to people from the future.

All Mouth, No Pants is an exhibit meant to explain "clothes" on "virtual meetings" to people from the future.

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Please Hold is a game that you tap to the beat of popular "hold music" songs from the past.

Please Hold is a game that you tap to the beat of popular "hold music" songs from the past.

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Infinite Negative is a game that tests whether you can figure out how to NOT subscribe for an annoying newsletter. Spoiler alert: it's really hard to win.

Infinite Negative is a game that tests whether you can figure out how to NOT subscribe for an annoying newsletter. Spoiler alert: it's really hard to win.

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BONUS: we hid an Easter Egg exhibit clearly labeled "DO NOT PRESS".

BONUS: we hid an Easter Egg exhibit clearly labeled "DO NOT PRESS".

If you DO press, it activates AUTO.M8, our chat bot assistant similar to Microsoft Word’s “Clippy”, a la 1999. He’s…a handful. And hardly helpful. It was a fun way to nod to most people’s feelings about “chat bots” in the past (present. What year is it again? Are you confused yet?)

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