It’s a question that’s been on the minds of seafoodies since the first Captain D’s restaurant opened in 1969. A police captain? Maybe a high-school cheerleading captain? Captain OBVIOUS? To help raise brand awareness for this casual seafood restaurant, this campaign entertained several theories, with each TV spot featuring a different D-named, seafood-obsessed captain.
AD: Laura Gross
CDs: Jason Niebaum, Dan Dougherty